Launched in April 2016, Brazil’s federal flagship industrial development Plan (P+B) is led by the Ministry of Development, Industries and Commerce (MDIC), and focuses on enhancing the productiveness of industrial small and medium enterprises (SMEs). By the end of 2017, the programme had met its goal of serving three thousand companies. In 2018 and 2019, the programme plans to serve 600 additional companies, 300 each year. In 2017, MDIC announced a new phase of the programme, focusing specifically on enhancing energy efficiency in production, digitalisation and connectivity. The two fronts work in parallel, with MDIC dedicating different sets of budget to run pilot programmes and full-scale implementation through different delivery partners. MDIC allocated R$ 1 million over 2016 and 2017 to test a methodology of specialist advice and support delivered by the Brazilian Micro and Small Business Support Service (SEBRAE) to a pilot group of 48 SMEs. From mid-2017, MDIC intends to scale-up the support to 400 SMEs, at the cost of R$ 8 million to be shared between the Agency for Industrial Development (ABDI) and the PROCEL programme. On the technology front, the pilot phase focused on the digital enhancement of SME processes and was delivered by the National Confederation of Industry’s (CNI) technical delivery arm – the National Service of Industrial Training (SENAI) – at a cost of R$ 2 million between 2016 and 2017 (MDIC, 2017). From January 2018, this front is scaling up to include 30 new companies with an anticipated budget of R$ 150 thousand per participant.